BET Networks
Please find here details of our latest work with BET Networks, and an image gallery of photos from the media launch on 28 February 2008.
BET LAUNCHES NETWORK IN THE UK
Brief:
To devise a strategy and media launch to announce the arrival of Black Entertainment Television in the UK on 28 February 2008
Activity:
We planned and executed a successful media launch securing central London and easy to get to venue, Odeon West End Leicester Square. We organically built a bespoke database for our client which included:
- Opinion forming journalists
- Cultural critics
- Content Creators
- Politicians Celebrities
- A range of cross-platform media.
GYG provided framework draft press release for client for global distribution on 21 February 2008, this included creative copywriting and E-vite (pictured right) and signage at the launch venue.
View the 20 Feb Press Release
Results:
By leveraging our relationships with leading media outlets in the UK we were able to accrue maximum value for our client by securing coverage from the following mainstream media including:
- Guardian
- Independent
- Broadcast the leading industry publication.
- Marketing Week
- Music Week
- Sky Mag
- Voice Newspaper
- Brand Republic
- Digital Spy
TV:
- British Satellite News
Radio:
- Colourful Radio
- BBC Radio Regional Pod cast
View photographs of the 28th Feb launch at our image gallery
In total the event acquired an audience reach well in excess of 700 Million people worldwide. BET is now available on Sky channel 209.
To navigate through individual photos, or play in a slideshow, move your mouse over the top and bottom of the gallery viewer below. Click on the images for more information.
BET INTERNATIONAL SPONSORS AVANT GARDE DANCE COMPANY AT NOTTING HILL CARNIVAL (2007)
Brief:
Our key campaign objective was to create a direct “street” marketing campaign in a tightly focused geographical area which Notting Hill Carnival provides. We wanted to take full advantage of the 2 million* plus street revellers and build a “buzz on the street” about the BET brand and key credential as representing the best in Contemporary Black Culture.
Activity:
We partnered with Poison UK who are the organisers for the 1 Xtra BBC procession to create a series of live and spontaneous dance performances within the carnival.
We contracted street-inspired dance company; Avant Garde to choreograph a Hip-Hop piece to perform at the Notting Hill Carnival. The 10 strong dance troop took part in the official carnival procession between the 1 Xtra BBC and Poison UK floats, wearing Red and Yellow tracksuits and t-shirts custom-made by BET Networks and emblazoned with their logo.
Their powerful and energetic eight minute performances drew the carnival to a standstill throughout the two day event and revellers who were lucky enough to catch their live performances also received BET goodie bags, just for being in the right place at the right time.
In the run up to Carnival weekend we utilised national and community black music radio stations by running competitions to highlight BET Networks presence at 2007 Notting Hill and lucky listeners won tickets to a private party outside London on the eve of the Carnival.
Results:
This is street marketing at its best. Hundreds of thousands of BET’s target audience who attended the carnival went home with an unique visual awareness of the BET brand, what it represents and its future significance in the UK. This promotion secured the BET brand identity as source of entertainment in the minds of the British public.
